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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

Posted on Noviembre 30th, 2008 in Marketing by german

Turning Strangers Into Friends And Friends Into Customers

 

 

        Permission Marketing : Turning Strangers Into Friends And Friends Into CustomersSeth Godin, one of the world’s foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of “interruption advertising” in magazines, mailings… Continue reading

Innovation, creativity, design, sustainability, technology, advertising and marketing, global business, and entertainment: 10 Best Business Books of 2008

Posted on Noviembre 30th, 2008 in Marketing, creativity, innovation by german

Fast Company just released their picks for the best business books of 2008.  The list spans topics as varied as innovation, creativity, design, sustainability, technology, advertising and marketing, global business, and entertainment.  Since Christmas is right around the corner (gasp), and books make great gifts, maybe you’ll find something here for the business fan on your list. 

 

Small Biz Bee will be putting together their list of top 20… Continue reading

Harvard, Kellogg, MIT Sloan, Stanford , Wharton: Get a taste of your target business schools

Posted on Noviembre 30th, 2008 in Marketing, creativity, innovation by german
Be a hero. Make a bid on this ebay item to help the British Red Cross.

I’ve managed to collect quite a few brochures and documents of all kinds from various business schools. I am giving these all away in this eBay auction - with eBay giving all sale proceeds directly to… Continue reading

E3G report launch: Innovation and Technology Transfer: Framework for a Global Climate Deal

Posted on Noviembre 30th, 2008 in innovation by german

This report, produced by E3G and Chatham House, proposes a new institutional framework for the innovation and diffusion of low carbon and adaptation technologies, and points to critical features needed in the international agreement due to be signed at the UNFCCC Conference of the Parties in Copenhagen in December 2009.
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The report argues that:

* Faster and broader innovation is critical for delivering climate security while preserving energy security

* Current innovation programmes… Continue reading

Breaking News: Innovation dead at Microsoft!

Posted on Noviembre 30th, 2008 in innovation by german

The headline is obviously me being funny on a couple fronts. I don’t think it would be news to many people that Microsoft is no longer innovating - at least not outside of developer tools. I was just reading an article on cio.com Windows 7: The Five Most Talked-About Features. It was informative on a couple of fronts. First, I didn’t know “talked-about” was hyphenated. Second, more to the point, is… Continue reading

The innovation paradox

Posted on Noviembre 30th, 2008 in innovation by german


Jeffrey Phillips has a great post on his blog Innovate on Purpose with this same tittle and he makes a great point. Basicaly it point out how conservative corporate cultures can be inhibitors for innovaton. And not long ago I heard Chis Anderson talking about… Continue reading

Innovation is key to future

Posted on Noviembre 30th, 2008 in innovation by german

Population growth and construction have driven Arizona’s prosperity during the past decade. As a result, the rapid emergence of a Phoenix-Tucson megaregion has the potential to seed a dynamic zone of innovation that will benefit all Arizonans.

To quote Yogi Berra: “The future ain’t what it used to be!”

And yet, for all our growth, we cannot compete only by dint of size. The addition of 2.5 billion citizens in China and… Continue reading

Creativity in business…

Posted on Noviembre 29th, 2008 in creativity by german

To help spark or re-ignite business growth a little creativity can go a long way.  Many creative business owners utilize creativity as a strategy booster by examining what their competition is or is not doing.  Other business owners start their businesses based on what they love doing, using their creativity to make

What is Creativity? Part Three: Creativity as Preparation

Posted on Noviembre 29th, 2008 in creativity by german

So far, we’ve come to realise that creativity harnesses an innate trait with learned technical skills. To achieve the best union of these two, a writer also needs to be prepared. How can a writer be published if he[1] doesn’t buy a ticket in the lottery of publishing?

Pasteur’s famous dictum “Chance favours the prepared mind”[2] was aimed more specifically at scientific… Continue reading

Auto Industry TV Ads: No Creativity

Posted on Noviembre 29th, 2008 in creativity by german

In their traditional Thanksgiving Day game, Detroit’s winless pro football team fell behind the Tennessee Titans by a 21-3 score, still in the first quarter. Cameras scanned the booing fans and one held up a sign that said, “Bail Out the Lions.” The dead Detroit Lions have become symbols of the Motor City’s dead auto industry.

Since this game was… Continue reading

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