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Is Pfizer making up for lack of innovation?

Posted on Enero 29th, 2009 in innovation by german

Pfizer’s penchant for big deals has culminated in a mega deal with Wyeth. Pfizer has agreed to pay $68 billion to acquire its long-time US-based rival in the largest pharmaceutical deal in nearly a decade.

Jeff Kindler, Pfizer’s top boss, had said just last year that big deals could be “very disruptive.” However, the company is at it again.
Observers maintain that as in the past, the coming together of two large… Continue reading

Young companies showcase innovations at “Heading for the Big Leagues” event

Posted on Enero 29th, 2009 in innovation by german

Some of mid-Michigan’s most promising new companies will exhibit their products and ideas at an upcoming event at the Dow Diamond baseball stadium in Midland.

Midland’s nonprofit MidMichigan Innovation Center, a business incubator, is organizing the inaugural “Heading for the Big Leagues” event set for Feb. 4.

“It’s an opportunity for young companies to showcase their innovations to a broader audience. There’s going to be investors there and representatives from big… Continue reading

Slow Moving Innovation

Posted on Enero 28th, 2009 in innovation by german

The word innovation conjures images of speed and revolution, of new, futuristic, life-changing concepts. But the reality is that although new ideas can initially jump out of the ether as a creative spark of epiphany, the adaptation and evolution of the idea into reality often takes a lot longer. Think 30 to 40 years longer.

An interesting article in the latest Design… Continue reading

Are netbooks killing PC innovation?

Posted on Enero 23rd, 2009 in innovation by german

Netbooks have captured the hearts of consumers and are driving PC sales during a lean economy. But could the boom in these inexpensive, tiny notebooks be a sign of a much more dangerous trend?

Cheap netbooks could end up killing PC innovation and turn off many consumers, argues Rahul Sood, chief technology officer for HP’s Voodoo Business Unit on his blog.

“Consumer expectations are very high and when a… Continue reading

Japan rules as most innovative nation

Posted on Enero 23rd, 2009 in innovation by german

The word innovation is often associated with electronics. After all, innovation is the introduction of something new, and in the electronics industry, you have to keep innovating to stay ahead.

It is no surprise then, that Japan is the most innovative country according to a research by Deepa Chandrasekaran and Gerard Tellis published in the Marketing Science Journal.

Next to Japan, the Nordic nations are ahead of the United States, U.K. and… Continue reading

Marketing man Roland Agambar defects to Associated Newspapers

Posted on Enero 23rd, 2009 in Marketing by german

Roland Agambar, the marketing director for the Sun and News of the World, has defected to rival Associated Newspapers to take the role of chief marketing officer as his employer, News International, hires former Coca-Cola marketer Jeremy Schwarz to take on its top marketing role.

Agambar, who has been at News International for five years, will be primarily responsible for marketing across Daily Mail & General Trust

Creative Thinking for Leaders and Managers, Feb 19-20, Renaissance Makati City Hotel

Posted on Enero 22nd, 2009 in creativity by german


Many experts believe that we use as little as 1% of our brain..

…learn how to harness the infinite possibilities

Making, marketing their music

Posted on Enero 21st, 2009 in Marketing by german

When singer-songwriter Eric Bettencourt of Portland set out to make an album nearly three years ago, he decided to do it alone.

He bought a basic home recording setup and learned how to use it. He wrote all but one of the 13 tracks on the album, “Fine Old World,” and played most of the instruments, including organ, drums, guitar, bass and piano. Now he is selling it on his Web… Continue reading

Test of marketing for iPhone in Thailand

Posted on Enero 19th, 2009 in Marketing by german

True Move’s iPhone 3G mobile phones, which made their debut last Friday, got an overwhelming welcome from businessmen to hi-so people but it remains to be seen if True Move can meet the sales target.

True Move executives showed mixed feelings of happiness and anxiety when not only those pre-registered for the phones went to pick up the devices at the launch event in Siam Paragon’s Royal Paragon Hall, but also… Continue reading

Innovative Internet Marketing Ideas

Posted on Enero 19th, 2009 in Marketing by german

Getting targeted website traffic to visit your site is the first key step in any online business. It probably goes without saying, it’s impossible to build an opt-in list or generate sales.While there are literally hundreds of techniques to increase targeted website traffic, I’ve found a great deal of success through article marketing.

Done right, article marketing will bring targeted, pre-qualified traffic to your website with little to no up-front costs… Continue reading

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