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Creativity is the key to the future.

Posted on Abril 27th, 2009 in creativity by german

Just watch the video above. Then respond if you like, to my comments, to the video or both — whatever works for you.

While watching Sir Ken Robinson speak, I found myself agreeing with everything he was saying. So much so, that now he is a hero of mine. The man broke down exactly why things must change in our educational systems. I want to extend his argument to not just… Continue reading

“Innovation Man” from Maddock Douglas Saves Woman’s Life in Chicago

Posted on Abril 27th, 2009 in innovation by german

An Elmhurst man who had never performed the Heimlich maneuver used the technique on Friday afternoon, April 24, to save a woman from choking at a downtown Chicago restaurant.

Adam Weil, 23, an Innovation Associate at Maddock Douglas, Inc., an innovation agency in Elmhurst, was taking part in a business lunch with a colleague and client at Oysy on East Grand Avenue in Chicago, shortly after noon Friday when a woman… Continue reading

Op-Ed: Invest in innovation

Posted on Abril 27th, 2009 in innovation by german

What is now a crisis of economy must not become a crisis of vision. The recent economic downturn gives us a rare opportunity to rethink the way the Jewish community is organized. The extreme contraction of resources, which we believe has only just begun, forces us all to have difficult and often painful conversations about our philanthropic and communal priorities.

Those of us whose time and resources are devoted to strengthening… Continue reading

Obama targets scientific innovation

Posted on Abril 27th, 2009 in innovation by german

President Barack Obama has promised a major investment in research and development for scientific innovation, saying the US has fallen behind others.

“I believe it is not in our character, American character, to follow - but to lead.

“And it is time for us to lead once again… we will devote more than 3% of our GDP to research and development,” Mr Obama said in a speech at the annual meeting of… Continue reading

Viral Marketing for B2B

Posted on Abril 27th, 2009 in Marketing by german

They use viral marketing by e-mail as a marketing tool… what did you think I meant? Viral marketing can work well for B2B providers, as long as the following is true:

1. The product or service has to add value for the sender, as well as, the receiver.

2. The offer has to be deliverable. You dont want to offer a product that you cant deliver if demand grows rapidly.

3. The offer… Continue reading

Marketing Executives Networking Group Announces Line-Up of Social Media University Webinars

Posted on Abril 27th, 2009 in Marketing by german

Upcoming Webinars to Focus on Social Media Marketing through LinkedIn, Facebook and Twitter as well as the Latest in Search Marketing

 

OLD SAYBROOK, Conn., April 27 /PRNewswire/ — The Marketing Executives Networking Group (MENG), a nearly 2000 member, not-for-profit organization of senior-level marketing professionals, today announced its second quarter line-up of webinars, which are part of its ongoing Social Media University

Hotels’ innovative eco-practices

Posted on Abril 26th, 2009 in innovation by german

Earth-friendly ideas

Eco-savvy comes in many shades of green. Here’s a sampling of conservation practices at hotels:

The free coffee served to guests in the lobbies of Kimpton Hotels — including the Cypress in Cupertino — is organic, shade-grown and/or free trade.

At the Dolce Hayes Mansion in San Jose, a “no idling” policy keeps taxis and limos from running their engines while waiting.

Bay Area-based Joie de Vivre hotels

Developing creativity by nurturing divergent thinking

Posted on Abril 26th, 2009 in creativity by german

Divergent thinking is one of the defining qualities of creative and high ability people. While it may be a prominent trait of children and many gifted adults, encouraging out of the ordinary ideas can be suppressed as we “grow up” and learn to fit in. But it can also be actively nurtured.

Some examples of what could be called divergent thinking can be absurd or very amusing.

As a child, when Einstein… Continue reading

Better marketing requires original thinking, partnering with others

Posted on Abril 26th, 2009 in Marketing by german

Arts organizations that want to move from meager to exceptional marketing results would do well to cross artificial boundaries and collaborate more frequently.

That was Jim Byers’ message to about 15 art organizations that showed up Thursday at Frederick ’s Cultural Arts Center.

Myers is a marketing director for Arlington Cultural Affairs Division. He frequently gives art organizations capacity building, marketing and media relations workshops.

People in the arts… Continue reading

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