Creativity,Marketing and Innovation

ATLANTA, Aug. 31 /PRNewswire/ — Are you a marketer who gets lost — literally — in your own marketing campaign-flow diagrams? If so, Silverpop(R) wants to help by offering a Garmin nuvi 350 3.5-Inch Portable GPS Navigator to the marketer who submits his or her most complex, spaghetti-like diagram to b2bcommunications@silverpop.com.

Before Silverpop Engage B2B(TM) launched its campaign automation graphical user interface (GUI), sophisticated marketers had no choice… Continue reading

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When you get started online, either you have a budget for advertising and product development or you do not.  If you have a budget, you purchase a few online manuals, you learn how to develop a product, you start advertising, and you are in business, hopefully making money in a short period of time.

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NICOSIA, Cyprus, August 31 /PRNewswire/ — The economic downturn has seriously affected trade on a global scale. Small to medium size enterprises, mostly affected by the crisis, are desperately looking for solutions to their current problems. IMC International Merchandising Centre, an established force in the exhibition industry, has come up with a cost-effective marketing solution to help them survive the storm and continue to develop their business. Their solution is… Continue reading

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Tattoos, music, maps, technical drawings, books, poems, manuals — the list of what can be protected by copyright is a long one and continues to expand with each new mode of creative expression.

A copyright is an original work of authorship of any kind that is fixed in a tangible medium of expression. 

To the point, a recent case by a tattoo artist was settled when it was discovered that a tattoo… Continue reading

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While on the phone with T-Mobile, Jim Schwab got impatient. Then he got on Twitter, tapping out periodic updates for the world to read about how many minutes he had been on hold before being disconnected.

Soon after, the mobile phone giant sought him out to apologize about the inconvenience, brought to the company’s attention by Schwab’s twittering.

“It at least showed me they were listening,” said Schwab, vice president of sales… Continue reading

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Interview - Chris Thoen - P&G

I had the opportunity to interview Chris Thoen, Director Innovation & Knowledge Management at P&G about the challenges of shifting an organization as big as P&G from closed innovation to open innovation, and the P&G Connect + Develop program. Dr. Thoen is a twenty year P&G… Continue reading

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The myth and the truth behind great creativity and mental illness, and what research reveals about Virginia Woolf, Edvard Munch and others.

In the official Hollywood template, you pretty much can’t be a genius without also being nuts. Classic examples: Kirk Douglas as Vincent Van Gogh in “Lust for Life,” or more recently “The Hours,” with Nicole Kidman as Virginia Woolf who in real life probably suffered from manic depression.

Are highly… Continue reading

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RICHMOND - Melissa Newby is a hunter who’s motivated by the thrill of the chase—even if the quarry is nothing more elusive than a box of Kellogg’s Frosted Mini-Wheats.

Her weapons are coupons, rebate forms and her own money-saving savvy.

Newby, a stay-at-home mom, has a knack for unearthing bargains. When she and her family—husband Scott, son Dylan, 5, and daughter Shanna, 2—moved from Wisconsin to Midlothian about a year ago, she… Continue reading

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http://blogs.govexec.com/

By Alyssa Rosenberg Monday, August 24, 2009 2:33 PM

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(Media-Newswire.com) - New centres that offer UK based businesses flexible and affordable access to cutting-edge scientific equipment and laboratory space for high-tech research and development work have opened at STFC Daresbury Laboratory, part of the Daresbury Science and Innovation Campus in Cheshire.

Through the STFC’s new Innovations Technology Access Centres, businesses can develop their innovative businesses by making use of more than £3 million of cutting-edge equipment in fully-equipped biological, imaging… Continue reading

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