Blog marketing & newsletter marketing
If you want to lower your costs, increase your sales and boost your profits, you need to get the most from online marketing. This post focuses on 2 forms of FREE online marketing, which you can use to achieve amazing results for your business; Blogging and Newsletters!
Online marketing is changing
Not that many years ago, online marketing reached a relatively small, fairly select group of people. These were either technology enthusiasts, businesses run by technology enthusiasts or multinationals. Because only certain groups of consumers and businesses used the Internet regularly, online marketing was of limited use to the average small business.
Of course today, that’s all changed! Almost everyone in a ‘developed’ country now has Internet access at home, work or both. This means it’s now possible for you to use online marketing to generate either sales or leads, for just about any kind of product or service. It also means it has never been quicker, easier or less expensive to market your business!
Free online marketing
Right now, armed with nothing more than an Internet connection and a blog, you can generate leads or sales for your business for free. Moreover, these can be highly targeted leads and highly profitable sales too.
Practising what you preach
I have not used any form of paid marketing for my business for years.
That’s right - 100% of my non-referred business comes from either my newsletter, my website or this blog!
All I have to do is make sure I give away as much valuable marketing information as possible, to as many small businesses as possible. Then, when these small businesses want someone to help them market their products or services, they give me a call. When they want their blog or website transformed into a goldmine, they already know my work and that I get results - so they get in touch!
Fast results?
Oh yes - You can see results in seconds! For example, once you build a list of newsletter subscribers or a group of regular blog readers, you can start generating either sales or leads, less than a minute after you send a message or post something to your blog!
Of course, most people with newsletters or blogs have very few readers. Just as with everything else, you need to do the right things, in the correct way, if you want to achieve the desired results. That’s why it’s important that you spend a little time doing some research, before you start!
Blog marketing
There are lots of online networking sites and ’social media’ tools you can use, to build up a targeted network of prospective clients or valuable contacts. In fact, the number of websites offering these facilities is so vast, that it has become a problem in itself.
In my experience, the foundation of your free online marketing should be a blog.
A simple blog, if used correctly, can help you develop a massive community and allow you to showcase your talents to your prospective clients / customers. It can help you find out about the needs of your marketplace and also develop a special relationship with thousands, hundreds of thousands or millions of prospects.
Getting a blog
You can get yourself a free blog right now, from wordpress.com or blogger.com, and be blogging in minutes. Each blog platform has pro’s and con’s. I use a paid-for version of wordpress for this blog - you can see the benefits of a paid wordpress blog here.
However, before you invest your time starting a blog, make sure you get some advice from someone with a successful blog. I recommend you take a look at Chris Brogan’s blog, which covers business blogging (and also other forms of social media.) It’s a great resource and well worth a read. I also recommend my friend Mark White’s BetterBusinessBlogging.Com; which is a great source of free information on business blogging!
Blog marketing is a massive subject and I can only scratch the surface in this post, but there’s going to be a LOT more information to come - So subscribe to my RSS feed, using the button on the top right of the page and make sure you don’t miss a thing!
Newsletters
By far, my biggest ‘network’ is the readership of my marketing newsletter. The newsletter has been going for almost three years and has thousands of valued readers, spanning over 90 countries around the world. Each newsletter is sent just once every 7 - 10 days and contains an original marketing article (like this one).
I use the same principle to grow my newsletter, as I use to grow this blog.
I provide high value content, so people share it with their contacts. These contacts then subscribe and they share it with their contacts…
Which businesses can benefit from Newsletters & Blogs?
Any business, in any industry can benefit from a Newsletter and / or a blog. That’s because the same process outlined above is universal. Just make sure your blog or newsletter content is designed exclusively for YOUR target market.
In other words, if your business offers web design - write about great web design ideas, tips and tricks. If your business offers insurance, write about how people can lower their premiums or get better cover or share some funny insurance stories. If you are a coach or consultant, blog about your subject and give great tips and ideas to your readers. Most newsletters are little more than advertisements and because of this, people do not forward them on and they fail to grow.
Make sure you pump as much valuable information as possible into everything you write. This showcases your talents, positions you as an expert and shows the real value of your products or your services. It also makes choosing you as a provider almost risk-free to your readers.
Conclusion
I know people in just about every industry, who get the vast majority of their leads or sales through free online marketing. I also get emails from people every day; who are wondering how to generate the leads or sales their business needs in order to survive.
If you want to know more, take a look at the free resources mentioned above and also check out the guides and articles in this blog. You might also want to look that this, it’s all about how to build a successful newsletter.
If you have found this post useful or you have anything to add, please leave a comment and share your feedback with everyone!
http://jimsmarketingblog.com/2008/10/26/blog-marketing-newsletter-marketing/
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