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I have a Motorola Razr. It’s a lousy, generic cell phone that I hate.
I call it my “phone”. Like, if I’m looking for the recharger, I say “Darn it, where did I put the charger for my phone?”. I do not say “Darn it, where did I put the charger for my Razr?”. In fact it would sound really weird if I said “where did I put the charger for… Continue reading
Disaster movie 2012 inspired panic in the States with Nasa having to reassure Americans that the world wasn’t about to end. Is movie viral marketing getting too clever for its own good?
Michael Newman Consulting specializes in internet and social media marketing. Newman’s recently launched blog attempts to provide insightful information for companies needing to expand their internet marketing strategies - or in this case how NOT to expand their strategies.
San Marcos, CA (PRWEB) October 18, 2009 — Michael Newman, a product management veteran of the electronics and audio industries has a top ten list for those companies wanting to accelerate… Continue reading
Online advertising is giving the electronic media a run for its money, with marketing officials preferring to budget into return on investment-driven channels. E-mails, online advertising and other digital options are getting prominence as more consumers dump their TV remotes for touchpads and the computer mouse.
Emirates Business spoke to Ian Hitt, Managing Director of Epsilon International, one of the largest global survey companies that specialises in tracking digital activities… Continue reading
There’s no delicate way to put this. If you’re a regular Copyblogger reader, you’re just . . . well . . . smarter than most people looking to market online.
You’re not interested in lame “get rich quick” schemes. You’re not trying to build a business with no work, no time, and no sense. You’re not chasing… Continue reading
Starbucks took home the top prize in an analysis of how major companies are using social media to connect with their customers. But Microsoft took fifth place, barely trailing Dell, eBay and Google in a list of 100 brands.
Seattlepi.com’s Starbucks reporter, Sara Kiesler, and I published a joint report Monday on the social-media marketing performances of Starbucks and
The Toyota Prius became available worldwide in 2001 and since then has advanced a couple of generations. It isn’t until recently though, that Toyota has admitted the Prius could soon conceivably surpass the Camry as its most popular vehicle. The Prius brand name has become so popular that competitors like GM are trying to mimic its success with green cars like the Chevy Volt.
Thinking beyond the 2010 Toyota Prius, the… Continue reading
CHICAGO (AdAge.com) — Starbucks launches its first major advertising and marketing campaign Tuesday for Via, the instant-coffee product it spent 20 years developing. The marketer is tapping traditional and social media, and asking consumers if they can tell the difference between the instant variety and the brewed coffee that made it a household name.
The chain’s new 30-second spot… Continue reading
(Adds first name of Irv Miller, identifies as Toyota spokesman, paragraph 3; deletes mention of report, paragraph 4, corrects attribution to Miller)
* Toyota to spend $1 bln in marketing in fourth quarter
* Toyota plans one or two more Prius models
* Marketing spending is up to 40 pct more than norm (Adds company comment, details, background)
DETROIT, Sept 17 (Reuters) - Toyota Motor Corp (7203.T) is preparing a… Continue reading
According to SCEA senior vice president of marketing Peter Dille, the company is prepared to change the marketing focus of the PlayStation 3 console, focusing more on the console’s movie downloading and Blu-ray capabilities.
Dille says the company is looking to “reposition the hardware” to attract new buyers in the family market.
added Dille, via the LATimes. “We wanted to reposition as a total entertainment solution. We… Continue reading
