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To marketers, children aren’t just children — they’re future loyal customers.
That has physicians, nurses, dietitians, obesity specialists and parents worried, especially as companies grow more forceful in trying to sell fattening, sugary foods to kids who have their own buying power and influence over their parents. Aggressive marketing was the subject of sessions at the recent Fifth Biennial Childhood Obesity Conference held this week at the
Advertising on television is an easy and cost efficient way to market your business. Our industry professionals are here to help you create an individualized marketing plan for your business that fits your budget and meets your needs. Compare the cost of other media with the value KIRO-TV can offer you. You will see that KIRO-TV is the best local television vehicle to impact your bottom line. Let’s look at… Continue reading
Fast Company just released their picks for the best business books of 2008. The list spans topics as varied as innovation, creativity, design, sustainability, technology, advertising and marketing, global business, and entertainment. Since Christmas is right around the corner (gasp), and books make great gifts, maybe you’ll find something here for the business fan on your list.
Small Biz Bee will be putting together their list of top 20… Continue reading
Responsys, a global provider of on-demand email and marketing automation solutions, today announced that its Creative Services team continued its winning streak in 2008, taking home 12 new awards for campaign creative excellence. Since 2007, the Responsys Creative Services team has won 26 prestigious awards for the innovative, engaging email and multichannel marketing campaigns they create for Responsys customers.
When I was a kid, my mom packed Ivory Soap each time I went to summer camp. Known for its ability to float, my bar would buoy atop the lake while my cabin mates lost theirs on the murky, muddy floor.
Ivory rose to fame in the 1930s when the Great Depression was at its worst. I’m sure many people then thought Procter & Gamble was ill-advised to launch a
After winning several laurels at the Cannes (two golds, three bronzes, one silver); One Show (one gold); ADC (two golds), Asia AdFest (two silvers, two bronzes); and Andy Awards (two silvers); Leo Burnett Mumbai now finds itself on Ad Age’s Creativity list, an elite list of advertising agencies in the world.
Leo Burnett Mumbai garnered 180 points and is thus ranked 19th on the list, which represents the ‘top 20 award-winningest… Continue reading
It’s an axiom of newspaper Web site strategy and design that one of the worst things you can do is “paste a newspaper on a screen,” or too slavishly replicate the print experience online.
There are numerous ways to market your business online with a lot of them being free. In this article, I have detailed five of the newer marketing methods as well as five of the old tried & true methods that still can do a lot for your business!
Video Marketing – Video marketing is a powerful and versatile tool for your online business. You can introduce yourself, detail… Continue reading
Nov. 4, 2008, will go down in history as the biggest day ever in the history of marketing.
Take a relatively unknown man. Younger than all of his opponents. Black. With a bad-sounding name. Consider his first opponent: the best-known woman in America, connected to one of the most successful politicians in history. Then consider his second opponent: a well-known war hero with a long, distinguished record as a U.S. senator.
Obama… Continue reading
