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Digital advertising is evolving beyond the desktop computer, leaving companies relying solely on Web sites and display advertising woefully behind the eight ball. More and more, brands are relying on software development to create engaging consumer experiences that span multiple open platforms. Branded mobile applications
Brad Brooks, Microsoft’s turd polisher, er… “Corporate Vice President for Windows
Consumer Product Marketing,” talked recently… Continue reading
As we sit and discuss the PRE and all the innovations it brings to the market TanToday had this to say
As I’ve said before, I see this as a seachange season, where NEW WINNERS are being revealed, and like it or not, the fruitco, isn’t really all that innovative recently, more evolutionary than revolutionary, and a little nipping at their heels, might shake some buried goodies out of the
“Cause marketing, in which firms donate part of the proceeds from sales of certain products to a specified cause, is now a strategy adopted by hundreds of firms to increase sales for a wide variety of products, from coffee to cars,” says Aradhna Krishna (left), the Winkelman Professor of Retail Marketing. “But it is often associated with price increases, as well.”
A few well-known examples of cause marketing include Project Red… Continue reading
BusinessWeek has posted its list of The 50 Most Innovative Companies and Apple tops the list. According to the survey taken by “senior executives around the world,” Apple ranks number one with the reason given by 47% of respondents is its products.
While the 2009 list includes some stalwarts in their usual top positions—namely Apple and Google—15 newcomers have joined the lineup…These include more companies headquartered outside the… Continue reading
Just over a decade ago, Douglas Bowman launched an interactive consultancy called Stopdesign. His work for clients such as Capgemini quickly made him one of the most respected creative directors in web design.
In 2006 Bowman made a big announcement on his Stopdesign blog: he was off to Google to become its head of visual design. Bowman signed off the post: ‘Here’s to hoping and wishing for a successful adventure
Apple appears to be turning to chip design to develop unique features for the iPhone, iPod Touch, and future mobile products, a strategy that experts say would play to the company’s strength as an innovator.Ever since Apple bought PA Semi, a maker of low-power chips, a year ago, experts have said the company is likely to become in time the designer of its own mobile processors, which
In today’s hyper-connected, ludicrously-fast-moving global marketplace, businesses are racing to grow big—and fast. Wall Street and private investors alike demand double-digit growth year after year and track it month after month.
Many business owners and executives fail to realize growth results when they set up the right conditions. Profitability and customer loyalty are consequences of a business’s commitment to evolve, innovate and exceed their customers’ expectations.
Ironically, a focus on obsessive growth… Continue reading
Here’s a thrifty marketing strategy tailor-made for these troubled times.
Rather than pay for all the accoutrements of a high-profile product roll-out — promotional media, special events, keynote speeches, etc. — just leak a few spy shots to obscure bloggers and let the Internet rumor mill do the heavy lifting.
Something like that — by design or accident — seems to have happened with the new Apple (AAPL) products expected… Continue reading
Netbooks have captured the hearts of consumers and are driving PC sales during a lean economy. But could the boom in these inexpensive, tiny notebooks be a sign of a much more dangerous trend?
Cheap netbooks could end up killing PC innovation and turn off many consumers, argues Rahul Sood, chief technology officer for HP’s Voodoo Business Unit on his blog.
“Consumer expectations are very high and when a… Continue reading
