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After the OGI Conference in DC a couple weeks back I had the pleasure to sit down with CAPT Ed Buclatin, Director of Public Affairs at U.S. European Command and discuss what they’ve been doing in Stuttgart, Germany and across EUCOM to leverage the Social Web. CAPT Buclatin and his crew have been at the forefront in the use of Social Media within DoD and across… Continue reading
http://www.TheHomeBusinessExecutive.com/?t=vid70 210.857.7271
Are you trying to make money with Facebook? Most people are, but most don’t know how to use Facebook and other Web 2.0 platforms properly to market their business. Let me show you a “sure fire” way to impress your New Facebook friends by combining internet video marketing with Facebook. Also visit my blog for all the Web 2.0 tips and tricks.
http://www.BertMcClure.com/?t=vid70 210.857.7271
In this video I will cover Facebook… Continue reading
Two-thirds of marketing experts have admitted that they don’t understand social media sites such as Twitter and Facebook despite agreeing that it is here to stay.
According to the Social Media survey of marketing professionals by McCann Erickson 86 percent of them thought social media is more than just a fad, reports Brand Republic.
Despite their confidence in social media 65.6 percent marketing pros said they didn’t
Turns out, you can teach an old cat new tricks.
Despite a customer demographic that seemed to skew anti-techie, Arctic Cat last fall decided to take a ride on the Internet’s social networking train by promoting its snowmobiles and ATVs on websites such as Facebook and Flickr.
The Plymouth-based company moved cautiously, devoting less than 5 percent of its advertising budget to social marketing, but noticed results almost immediately. With
Designers and advertising agency folks are quick to reduce the “brand’ experience to a few moments of truth. This is so outdated CRM speak that contrast the Customer Centric View of experience and service design. The problem is that “brand” will always be about the perception companies want to create, and are by their nature an… Continue reading
Boris Veldhujzen van Zanten from the Next Web has a great post called Forget Viral Marketing. It Is All About Reverberating Marketing! . I completely agree with his choice of HATING the term viral marketing. I have never been able to fully stomach the term “viral.” I understand the concept of spreading but Boris hits it right on the head when he says:
I never liked… Continue reading
The newly revised, expanded, and hot-off-the-press Facebook Marketing Bible: 39+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook - November 2008 Edition is now available!
The Facebook Marketing Bible has been purchased by hundreds of agencies, marketers, social application developers, entrepreneurs, and educators, and is the leading resource on Facebook marketing today.
The densely-packed Facebook Marketing Bible contains three detailed sections: Tools for Guerilla Marketers, Tools… Continue reading
Sony Ericsson has created an interesting viral marketing campaign to take advantage of the Halloween period this week. Halloween is something that captures a lot of peoples imagination on blogs and social networks so this is a very interesting case study.
The W595 Darkside campaign involves YouTube, Facebook and the Google Maps API and allows users to personalize a spooky faux news report on YouTube, using your personal information… Continue reading
The World Economic Forum Innovation 100 summit is a part of their work on producing an ‘Innovation Heatmap’ of the world. People have ideas all over
