Rebooting Your Creativity
Dr. Gregory Berns is a neuroscientist and a psychiatrist. His research has been profiled in the New York Times, Forbes, and the Wall Street Journal. His new book, Iconoclast, was published by Harvard Business School Press. He says, in short:
“Categories are death to imagination… Often the harder one tries to think differently, the more rigid the categories become.
There is a better way, a path that jolts the brain… Continue reading