Creativity,Marketing and Innovation

Never underestimate the creative genius of the desperate student.

That iPod and Blackberry are being used for more than listening to tunes or texting with friends. Want to know how? Just check out the 2,150 video tutorials about cheating on YouTube.

And be sure to take a close look at the nutrition facts on that bottle of Coke; you might just find that it provides an adequate daily dose of a-squared plus… Continue reading

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There’s been a seismic shift in attitudes towards video games in the past few years. Once regarded as the preserve of teenage boys, computer games are now widely considered an entertainment medium on a par with movies and music.

And perhaps most significantly, they’ve found favour with a wider audience than ever. Thanks to consoles such as the Nintendo Wii, everyone from young children to grandparents have been able to try… Continue reading

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Bloom is another music application created exclusively for the iPhone and iPod touch. It displays multicolored screens with different spots on the screen that play different notes every time you hit them. You can develop a pattern of different notes, which can be controlled with a slider. Bass notes are located at the bottom, while treble is at the top… Continue reading

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It’s the last hope for many. Globally, an increasing number of people have started thinking that innovation is the key tool that can help markets bat

tle out the current financial crisis. It’s so big that even in the US of A, it is one of the legs supporting the political future of the country.

Both presidential candidates John McCain and… Continue reading

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We’d all like to think we’re experts in what we do. And being proficient in your career or industry IS important. However, when it comes to running your business - and getting customers in the door - an equally important factor is marketing your products and services. This might sound like stating the obvious but I often meet entrepreneurs who spend a great deal of time becoming masters of their… Continue reading

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In the book, The Game-Changer, Procter & Gamble chairman and CEO A G Lafley and business consultant Ram Charan explain why it is important to make innovation central to every driver of your business, and how it can help change the game, creating new markets and customers. An extract from the book.

To understand innovation, you first have to see the differences between an invention and an innovation. An invention is… Continue reading

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