Creativity,Marketing and Innovation

Nokia the world’s biggest mobile phone maker, is moving away from advertising specific devices to marketing themes, such as music or messaging, a top executive said on Thursday.

Anssi Vanjoki, the executive vice president for markets, said a big part of the company’s marketing would be based on service themes such as music, navigation or messaging going forward instead of on specific phones.

“The share of marketing spent by product was getting… Continue reading

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The Vodafone Americas Foundation announced the launch of its Wireless Innovation Challenge, an initiative that seeks to identify and fund innovations using wireless related technology to address social issues around the world

This competition will award three winners prizes of $300,000, $200,000 and $100,000 for late-stage wireless offerings that offer social change in the areas of education, health, economic development, the environment and access to communication.

“Wireless has the potential to change… Continue reading

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COLUMBIA, S.C. — Kraft Foods Inc. (NYSE: KFT) and Feeding America today announced expanded efforts to reach hungry families in America during these challenging economic times. To provide more Americans with better access to more nutritious, balanced and delicious meals, the organizations’ leaders unveiled a new national mobile pantry program that will deliver more than 50 million meals over the next three years. The Harvest Hope

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Location, location, location is the theme for the first investments made by a venture capital fund set up with money from BlackBerry maker Research in Motion Ltd.

Toronto-based BlackBerry Partners Fund LP was created in May to invest $150 million in companies developing software for BlackBerrys and other phones. Co-investing with RIM were Royal Bank of Canada and Thomson Reuters, among others.

BlackBerry Partners is similar to another fund set up with… Continue reading

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Movirtu, a supplier of rural network infrastructure solutions for mobile operators located in emerging markets, Friday announced that it has been selected as a Top Innovator by the GSM Association (GSMA) as part of its 2009 Mobile Innovation Global Award Competition – APAC Tournament, which is being held at the GSMA Mobile Asia Congress in Macau, China in November.

The GSMA’s competition recognizes breakthrough technology, applications and services in the global… Continue reading

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Last week, at the Symbian Smartphone Show, the Samsung Mobile Innovator developer program opened its doors for developer registrations. The program provides support, both technical and business, for mobile developers creating applications across the entire range of Samsung S60 devices. As part of the launch Samsung are offering to put to 300 applications through the Symbian Signing process for free. Read on for more.

Samsung Mobile Innovator provides the usual… Continue reading

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I’ve had so many conversations in the past couple of months about why the downturn is good news for the IT industry that I thought I’d share some of my thoughts.

Fortunately, much of this logic at the most base level is tied up in two hackneyed clichés. I say fortunately because the closer you are to a cliché the more likely it is you’re on the right path, given their… Continue reading

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The Mobile Marketing Association, which champions the development and sustainability of mobile marketing around the world, has announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards, which honors the companies who are successfully utilizing and leading the adoption of the mobile channel for marketing purposes.

In my opinion, however, our outstanding readers at Mobile Marketing Watch deserve an award for providing the best following and readership any mobile… Continue reading

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Channel 4 is pinning its hopes on digital mavericks (that means you), the headline on today’s Sunday Herald feature on 4iP. It’s not a bad piece for setting out some of the context of ‘4 Innovation for the Public’, the new element of Channel 4 for which I am its first (and currently only) Commissioner. It also sets out the importance we place on getting some great… Continue reading

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