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Businesses using social media reinvent marketing

Posted on Agosto 30th, 2009 in Uncategorized by admin

While on the phone with T-Mobile, Jim Schwab got impatient. Then he got on Twitter, tapping out periodic updates for the world to read about how many minutes he had been on hold before being disconnected.

Soon after, the mobile phone giant sought him out to apologize about the inconvenience, brought to the company’s attention by Schwab’s twittering.

 

“It at least showed me they were listening,” said Schwab, vice president of sales… Continue reading

Dont forget marketing benefits of Social Media

Posted on Marzo 26th, 2009 in Marketing by german

We’ve talked a lot about the benefits of social media in the enterprise, but mostly from the perspective of collaboration and knowledge sharing. While social media tools provide those benefits inside the enterprise, external tools like blogs, LinkedIn, Twitter and Facebook can provide a way to market your company in an indirect fashion while raising brand awareness and good will.

Many companies are beginning to recognize the marketing benefits of social… Continue reading

Necessity is the mother of social innovation

Posted on Diciembre 5th, 2008 in innovation by german

Ah, December. The anticipation of snow, unless you’re already several feet under. The warmth of a fire, unless you live in the south. The excitement of winter holidays, unless you’re a grouch. Don’t forget the thrill of reviewing the year gone by and the accuracy of previous prognostications, while also prepping for the foolhardiness of sticking your neck out yet again and claiming trends, key changes, and buzzwords for the… Continue reading

Viral Marketing is last year. Enter Echo and Reverberate Marketing.

Posted on Diciembre 1st, 2008 in Marketing by german

Boris Veldhujzen van Zanten from the Next Web has a great post called Forget Viral Marketing. It Is All About Reverberating Marketing! . I completely agree with his choice of HATING the term viral marketing. I have never been able to fully stomach the term “viral.” I understand the concept of spreading but Boris hits it right on the head when he says:
I never liked… Continue reading

Injo @ World Economic Forum

Posted on Noviembre 20th, 2008 in Marketing by german

Innovation through Collaboration: Addressing Flat World Challenges in the Hi-Tech Industry

Posted on Noviembre 10th, 2008 in innovation by german
It was Oracle Open World time in September and CXOs from leading hi-tech companies came together again for this year’s High Tech Leader Circle (HTLC) at the Moscone Center. I had the privilege of delivering the keynote session and could not think of a more pertinent topic than “Innovation through Collaboration” for a thought-provoking discussion with business leaders in the room.

The global business scenario has changed dramatically in the

Continue reading

Talking at the Art of Marketing

Posted on Noviembre 9th, 2008 in Marketing by german

I’m getting ready for a gig in Gateshead tomorrow as I am speaking at this years’ The Art of Marketing Conference at The Sage.
The Art of Marketing is organised by Business Link and the Chartered Institute of Marketing takes place on Monday, November 10. The event has been designed to appeal to anyone with a marketing remit, whatever their company size, whether they be regional businesses, marketers… Continue reading

Blog marketing & newsletter marketing

Posted on Octubre 27th, 2008 in Marketing by german

If you want to lower your costs, increase your sales and boost your profits, you need to get the most from online marketing.  This post focuses on 2 forms of FREE online marketing, which you can use to achieve amazing results for your business; Blogging and Newsletters!

Online marketing is changing

blog marketing newsletter marketingNot that many years ago, online… Continue reading